Sohar, March 2015 – Sohar Aluminium (SA) successfully doubled what it achieved in Earth Hour last year, by going beyond the hour and saving up to 2,000 Kilowatt Hours (kWh) of electricity and reducing CO2 emissions by as much as 750kg. The reduction in electricity and CO2 emissions are equivalent to a household’s consumption for one month and more than 15 roundtrips between Muscat and Sohar in a saloon car respectively. As part of its steadfast dedication to environmental stewardship, Sohar Aluminium (SA) celebrated Earth Hour 2015 at its state-of-the-art operations in the Sohar Industrial Area by switching off all non-essential lighting, select process equipment and other electrical appliances on March 28th for more than 8 hours. SA’s participation in Earth Hour this year could be seen from afar, as the company’s Power Plant, Aluminium Smelter and Corporate Head Office were plunged into darkness. SA, as part of the company’s efforts to engage its staff and the general public in its various initiatives, also encouraged employees to take part and inspired two of its neighbours to join in and take a stance for the world by pledging to switch off. Furthermore, the company also supported the nation-wide ‘Switch Off’ campaign led by the Environment Society of Oman designed to educate and raise awareness on simple yet highly impactful lifestyle changes to conserve energy. “Ever since we started operations in 2004, we have always had the well-being of the environment at the centre of our organisation,” said Dana Geadah, Communications Manager at Sohar Aluminium. “Earth hour is a global movement we celebrate every year to lead by example and highlight the importance of taking every measure, whether large or small, to safeguard our planet for generations to come.” James McDonough, the Power Plant Manager added, “This year we took things to the next level by not only switching off non-essential lighting, but also halting a number of process equipment, encouraging staff to take part in the initiative as well as spreading the message and its significance in the community.”